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A Photo-journalistic approach.
Not only do pictures help to enhance a story, they also tell a story all their own. When thoughtfully incorporated into storytelling, photos add context and comprehensibility. In the world of media, photos can make or break a story, thus positioning photojournalism itself as a vital craft in itself. Another positive attribute about photos is that they possess an objective quality. Pictures, when taken correctly with relevant content, are unbiased. A photojournalist's job is to tell a story with pictures. Perhaps more importantly, the goal is to convey the truth through the images they capture with their camera.
Make it stand out.
When it comes to online presence – photography is the center tool for marketing.
The visual representation of your business on your website is priceless, and makes the difference between a to book or not to book. We are a visual culture. Images capture the imagination and help us understand context without needing to read the fine print. In this age of high mobile-device engagement, having good marketing photos is more important than ever before. The undeniable fact that photography is crucial to marketing is a solid, well known fact. We crave images, we want quick information and we want it fast.
Emotions are what often trigger a buying decision. How customers react to the appeal of the images is a very important factor in marketing.
What better medium than photography to deliver your message?
Professional photos make the difference and are the first impression of your business. The images of your business give people the first impression and provide visual information about that atmosphere and what to expect.
Professional Photography is More Professional.
Right off the bat, having professional and personalized photography presents you with the opportunity to gain an advantage over your competitors. Clear and creative photo designs demonstrate the credibility of your company and will result in customers trusting your brand as authentic and one they want to support. By having the right images professionally captured will give your brand the recognition it deserves! Photography plays a crucial role in delivering the personality of your brand. It also enhances your positioning as an expert and this in turn gives you the competitive edge with purpose of increasing your sales.
Landscape Photography.
As with all art forms, landscape photography should connect with the viewer in a way that means something, and it has the potential to be more than just a gorgeous scene. A powerful photo is like a conduit to tapping into that emotion. Emotional response is regarded as a critical element to experiencing all forms of art.
Product Photography.
The human brain is quick to process visuals. Information that can be processed faster, in the form of an image for example, will always rise above other mediums. Your choice of photographs should align with your brand, your mission and your content.
BENEFITS.
Widen brand awareness
Improve brand reputation
Increase opportunities to define yourself as a company
Strengthen customer loyalty
Better communication with customers
Building rapport and understanding
Environmental Photography.
The surroundings or background is a key element in environmental portraiture, and is used to convey further information about the subject being photographed. The environment is an integral part of the image.
BENEFITS.
Showcase natural beauty
Expose environmental issues
Research and monitor
Support local economies
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“All you have to do is write one true sentence. Write the truest sentence that you know.”
— Ernest Hemingway, A Moveable Feast